How do you know if you have achieved product-market fit?

Ha - we haven't yet. But as 25-year industry veterans, in both huge global partnerships, and running our own firms - we are well placed to get it right.

Product
Oct 2025

Every agency has its own challenges - so we know that product-market perfection is a full portfolio of professional services skills. We aim to be the agentic operating system for services businesses - and that will take time.

However, the system can already answer questions about agency operations that would normally require sending someone off to look at 4 different systems and build an excel. This removes the many friction points involved in ensuring consistent quality across all agency operations.

Our market engagement to date has delivered numerous ‘aha’ moments that make us confident that our own experiences of using Folio are valid. To quote an incredible senior, global prof services leader after speaking to Folio for the first time: “F*ck me. I get it. I really get it.”